Software Library · Marketing Automation
Mautic: Open-Source Marketing Automation Without the Contact-Count Tax
Visual campaigns, email, landing pages, forms, and lead scoring — with your contact list staying on your own Core.
- Replaces
- HubSpot Marketing Hub, Marketo, ActiveCampaign
- Hosted plans
- Included in Better and Best · $25/mo on its own
- Self-hosted
- Any tier (Free includes up to 3 apps)
- Project
- mautic.org
Marketing automation platforms like HubSpot and Marketo price by the size of your contact list. The better your marketing works, the more you pay — and your entire customer database lives on their servers.
Mautic is the world’s largest open-source marketing automation project, used by tens of thousands of companies. It gives you the tools to nurture leads from first visit to closed deal: campaigns, email, landing pages, forms, and scoring. On Federated Computer, it runs on your own Federated Core.
Why Choose Mautic?
- Visual Campaign Builder — Drag and drop the steps of a campaign: send an email, wait, check what the contact did, and branch from there.
- Email Marketing — Design emails with a visual builder, personalize them with contact data, and track opens and clicks.
- Landing Pages and Forms — Build landing pages and forms that feed contacts straight into your campaigns.
- Segments — Group contacts automatically by who they are and what they’ve done, and keep those segments up to date.
- Lead Scoring — Score contacts on their engagement, so your sales team calls the people who are ready.
- More Than Email — Reach contacts by SMS, WhatsApp, and web notifications, too.
- Privacy Built In — Tools for consent and GDPR requests, with your data on your own server.
- Open and Extensible — A REST API and a plugin ecosystem connect Mautic to the rest of your business.
Mautic vs. Proprietary Marketing Automation
| Feature | Mautic on Federated | HubSpot Marketing Hub | Marketo | ActiveCampaign |
|---|---|---|---|---|
| Open-Source | ✔ Yes | ❌ No | ❌ No | ❌ No |
| Runs on Your Own Server | ✔ Yes | ❌ No | ❌ No | ❌ No |
| Visual Campaign Builder | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Landing Pages and Forms | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Lead Scoring | ✔ Yes | ✔ Yes | ✔ Yes | ✔ Yes |
| Price Grows With Your Contact List | ✔ No — flat price | ❌ Yes | ❌ Yes | ❌ Yes |
How Mautic Fits Into Federated Computer
Mautic is installed uniquely for you on your own Federated Core, alongside the rest of your apps, with one login for your team.
- A complete marketing stack — Use Mautic for automated campaigns, Listmonk for newsletters, WordPress for your website, and EspoCRM for the sales pipeline, all on one Core.
- Your contacts stay yours — Your customer list is never shared with advertisers or used to train anyone’s AI.
- Automate the handoffs — Use n8n to pass hot leads to EspoCRM, or to notify your team in Element.
- One predictable price — Grow your list as big as you like without moving to a pricier tier.