Software Library · Web Analytics
Matomo: Full-Featured Web Analytics You Own
Everything you rely on Google Analytics for — traffic, conversions, goals, and segments — with unsampled data that never leaves your Core.
- Replaces
- Google Analytics, Adobe Analytics
- Hosted plans
- Add to any plan · $25/mo on its own
- Self-hosted
- Any tier (Free includes up to 3 apps)
- Project
- matomo.org
Google Analytics is free because your visitors’ data is the product. It samples your reports, keeps your data on Google’s servers, and ties your analytics to the largest advertising company in the world.
Matomo is the leading open-source web analytics platform, used by more than a million organizations. It gives you the depth of Google Analytics — and in some areas more — with 100% ownership of your data. On Federated Computer, Matomo runs on your own Federated Core.
Why Choose Matomo?
- Complete, Unsampled Reports — Pages, traffic sources, campaigns, events, goals, and conversions, all calculated from your full data set.
- Segments — Slice every report by any combination of visitor attributes and behavior.
- Ecommerce Analytics — Track products, orders, and revenue, and see which channels actually sell.
- Funnels and Flows — See the path visitors take through your site, and where they drop off.
- Heatmaps, Session Recordings, and A/B Testing — Understand what visitors do on a page and test changes, with Matomo’s premium plugins.
- Bring Your History — Import your historical Google Analytics data, so you don’t start from zero.
- Privacy Controls — Cookieless tracking, IP anonymization, consent tools, and GDPR features built in.
- A Full API — Pull any report or raw data into your own dashboards and AI workflows.
Matomo or Plausible?
Federated Computer offers both, because they do different jobs:
- Plausible is simple and lightweight. One page of the stats that matter, no cookies, no training needed.
- Matomo is full-featured. Choose it when you need ecommerce tracking, funnels, detailed segments, or a direct replacement for everything Google Analytics does.
Matomo vs. Other Analytics Tools
| Feature | Matomo on Federated | Google Analytics 4 | Adobe Analytics |
|---|---|---|---|
| Open-Source | ✔ Yes | ❌ No | ❌ No |
| Runs on Your Own Server | ✔ Yes | ❌ No | ❌ No |
| 100% Data Ownership | ✔ Yes | ❌ No | ❌ No |
| Unsampled Data | ✔ Yes | ❌ Sampled in some reports | ✔ Yes |
| Raw Data Access | ✔ Yes | ❌ Via BigQuery export | ✔ Yes |
| Import Google Analytics History | ✔ Yes | — | — |
How Matomo Fits Into Federated Computer
Matomo is installed uniquely for you on your own Federated Core, alongside your WordPress site and the rest of your apps.
- Your visitors’ privacy, protected — Analytics data is never shared with advertisers or used to train anyone’s AI.
- Works with your site — Track your Federated WordPress and WooCommerce sites, or any other website you run.
- Ready for AI — Use Matomo’s API to feed your own reports and agents with real traffic data.
- Add it to any plan — Matomo is available on its own or as an add-on to any Federated plan.